Why Do We Buy?

Buyer’s remorse. We’ve all experienced it. We bought that thing but it didn’t meet our expectations. And we may even still be paying for it. We don’t remember why we bought it, but we wish we hadn’t.

Buyer’s remorse results from unintentional spending. And we may not like the feeling of buyer’s remorse, but it can be a valuable tool if we’ll allow ourselves to learn from it. The key is not wallowing in guilt over spending decisions we regret, but being curious enough to ask ourselves good questions to understand the triggers for unintentional spending and avoid those triggers in the future.

Analyzing the reasons we spend – both internal and external – can help us avoid buyer’s remorse in the future. Podcast host James Lenhoff helps us think through some key questions we can ask ourselves to make our spending more intentional.